Born in Cleveland, Ohio, where he spent every summer of his childhood, Lavelle Westbrooks Sr did his schooling in Riverdale, Georgia, and made his way through Georgia Southern University, where he earned a degree in Business Marketing. Before joining Peachtree Roofing & Exteriors, he spent years in customer relations in the automotive industry, a stretch that gave him real chops working with a wide variety of clients in a high-touch, trust-driven environment. That foundation translated almost directly into how he builds rapport with Peachtree homeowners now.

Lavelle's specialty is humanizing the process. His instinct is to make sure clients feel heard, understood, and supported throughout their experience — and he is direct about it: the work goes better when people on the other side of the conversation actually feel like a person, not a file number. His mentor line stays simple: keep the main thing the main thing, and never make it personal. He carries his life license as a quiet but powerful tool, helping bridge the gap between numbers on paper and how those numbers actually benefit a client. The most rewarding part of his work is building genuine relationships and creating a positive experience — solving problems, communicating clearly, and growing professionally along the way.

At home, Lavelle is a dad first. He shares his life with his two children, and he spends his time supporting them at their football games, dance practices, cheerleading events, and any other extracurricular activities the schedule throws at him. His proudest accomplishment, he will tell you, is simply being a present father — helping his kids reach their goals the way so many people once helped him. One quiet five-year wish: getting his 91-year-old grandmother in Cleveland down to Georgia to visit him and the kids, just one time.

Lavelle's Tools & Certifications

• Licensed Life Insurance Agent

• Spotio

• Acculynx

• HailTrace